Survey completions on mobile devices have been increasing rapidly. This important shift is something market researchers should definitely consider when designing and conducting self-administered online surveys. This article briefly summarises existing research and empirical results from mobile surveys. Based on the specific findings discussed, market researchers should be better aware of what to expect when fielding surveys completed by mobile respondents, whether this is intended or not. Bringing the findings together and discussing more broadly, for online surveys, market researchers should consider consciously and deliberately accommodating both mobile and PC respondents. Thus far, the research on mobile surveys indicates that consumers want the choice and ability to take surveys when they want, where they want and on the device of their choosing. It is to be hoped that market researchers are listening and become willing to accommodate survey respondents in terms of device and, by extension, time and location.